Qualitative data analysis (Nvivo + QDA Miner)

Description

This course equips participants with the skills to analyze unstructured data using industry-leading qualitative research tools, NVivo and QDA Miner. Students will explore thematic coding, content analysis, and data interpretation techniques to uncover meaningful patterns and insights from textual, audio, and visual data. The course covers data organization, annotation, sentiment analysis, and the application of AI-driven tools for deeper qualitative exploration. By the end, participants will be proficient in managing and analyzing qualitative data for academic research, business intelligence, social sciences, and policy-making.